With Facebook’s recent announcement that they will allow video ads to automatically play in your news feed, three things are clear. The first is that the entire Internet just took an enormous step backwards into the 1990s (think GeoCities and webpages with music). The second is that most of us will either surf with our speakers turned off, or at least keep our fingers poised over the mute button. And the third is that bandwidth consumption is going to climb, no, skyrocket as more and more sites follow suit.
Since advertising seems to be the only reliable way to make money on the Internet, we should have seen this coming, but I for stopped going to CNN when they started playing their news videos automatically and and at full volume; so this is a trend that bothers me. And when you pay for bandwidth consumption because you are on a metered connection or mobile device, it’s not just the websites that are going to make money from advertising! But what can you do about it? Quite a bit, actually!